Luis Banchero Rossi (1929-1972)
The Best Peruvian Businessman

Banchero Rossi, after to study and many different business experiences, he arrived to the city of Chimbote, a port in the northern part of Lima, always full of artisanal fishermen repairing their nets when it wasn’t the time or season for fishing. In the eyes of Banchero Rossi, he imagined the German Port of Hamburg hundreds of years before. He understood that these working class people needed to earn every day, even when it wasn’t time to fish. What to do? Create different industrial products from the fish that you could sell all year long. Fish oil and fish flour that could be sold around the world for the preparation of powered animal food, specifically in cold weather. But his geniality didn’t stop there, he found Florida, a company that canned prepared fish of quality, especially Tuna filet. 

What this man invented converted Peru into the most powerful empire of fishing and industrial fishing derived products.

As he didn’t have his own fleet, he convinced the local fishermen to be in partnership until they were able to built their own company ships that were able to support the new work in the sea to process and to conserve the fish without returning to land. Aristotele Onassis saw in Banchero a rival, but Banchero had the love and respect of his fishermen since he knew not just their names but their personal problems. Onassis, needed to friend Banchero because there was no way to defeat him. 

Banchero was eventually murdered in a very unknown situation and his companies became nationalized by the Military Government of Juan Velasco Alvarado, loosing the competitiveness in just a few years and turning Chimbote into another criminal and ghost city of Peru.